The Gold River Project
Case Study
The Gold River Project
Fairview Games · Open-World Survival Craft
Overview

Mirago partnered with Fairview Games to lead the full marketing push for their open world survival craft game. Working entirely through organic channels (no paid media), we rebuilt their Steam presence, updated their key art, secured influencer coverage and PR coverage, and coordinated a multi-beat launch campaign. Wishlists grew by 1,374% within the first month.

Result
1,374%
Wishlist growth in first month
Result
75K+
Organic Steam wishlists in 30 days
Result
100%
Organic — zero paid media
Services Steam Page Key Art A/B Testing Trailer Press Kit PR & Media Influencer Social Content Steam Festival Asian Market
The Gold River Project screenshot
The Gold River Project screenshot
The Gold River Project screenshot
The Gold River Project screenshot
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