We help
games

Get In Touch See Our Work

Who We Are.

Mirago is a marketing partner for game developers, publishers, and funds, from indie to AAA. We work as an agency, consultancy, or co-publisher. Never as an outside vendor. Always as part of your team.

Our Experience
20+
Years
Experience
500+
Games
Launched
1,000+
Marketing
Campaigns
30+
Promax Awards
2 Cleos · 2 Effies
See Our Work

How We Help.

01
Marketing Consulting
+
✕
01
Strategy
Marketing
Consulting
GTM strategy, campaign planning, and ongoing marketing direction embedded directly into your studio. We work with your team, not over them.
02
Creative & Production
+
✕
02
Creative
Creative &
Production
Key art, trailers, store pages, metadata, copy, and social assets. We brief, direct, and deliver.
03
PR & Media
+
✕
03
Earned
PR &
Media
Global media relations, press kits, embargo strategy, and launch coverage. Built on real relationships, not a press blast list.
04
Influencer & Creator
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✕
04
Creators
Influencer &
Creator
End-to-end creator campaigns from seeding to performance reporting, micro to macro.
05
Platform Partnerships
+
✕
05
Platforms
Platform
Partnerships
Direct relationships at Steam, PlayStation, Xbox, and Nintendo built over two decades. Unlock access to featuring, merchandising, and 1st party events.
06
Community & Social
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✕
06
Community
Community
& Social
TikTok, X, and YouTube build community. Discord, Steam, and newsletters engage them.
07
Paid Media
+
✕
07
Paid
Paid
Media
Social, programmatic, YouTube pre-roll, search and display, and influencer amplification across every major channel.
08
Business Services
+
✕
08
Business
Business
Services
Forecasting, P&Ls, market analysis, competitive intelligence, and pricing strategy. The business side of shipping a game.

How We Work.

Tier 01

General Consulting

Have a lot of marketing questions or need advice? We're just a DM away.

  • Steady sense-checks, advice, or marketing coaching
  • GTM advisory and campaign planning
  • Support with a specific marketing project
Tier 02

Partial Integration

We embed into your team part-time and fill the gaps with our expertise.

  • Any service, part-time
  • Senior strategy without the full-time overhead
  • We support your team with execution
Tier 03

360° Integration

We embed directly into your team and lead the day-to-day marketing efforts.

  • All services, full-time
  • Full marketing ownership, start to finish
  • Strategic leadership and 360 execution

Recent Projects.

Join Us
Join Us
View Case Study →
The Gold River Project
The Gold River Project
View Case Study →
Revenge of the Savage Planet
Revenge of the Savage Planet
View Case Study →
Echoes of Elysium
Echoes of Elysium
View Case Study →

Past Projects.

Five Nights at Freddy's Five Nights at Freddy's 2 FNAF Security Breach Rainbow Six Siege Warframe Wayfinder Minecraft Sifu Among Us Atomic Heart Robocop Friday the 13th Kena A Plague Tale MudRunner Farm Simulator Cat Quest 3 The Walking Dead Until Then Vampyr Afterimage Revenge of the Savage Planet The Gold River Project Banishers The Surge Bendy and the Ink Machine Conan Exiles Flintlock Call of Cthulhu GreedFall Five Nights at Freddy's Five Nights at Freddy's 2 FNAF Security Breach Rainbow Six Siege Warframe Wayfinder Minecraft Sifu Among Us Atomic Heart Robocop Friday the 13th Kena A Plague Tale MudRunner Farm Simulator Cat Quest 3 The Walking Dead Until Then Vampyr Afterimage Revenge of the Savage Planet The Gold River Project Banishers The Surge Bendy and the Ink Machine Conan Exiles Flintlock Call of Cthulhu GreedFall
Let's Work Together

Tell us about
your game.

Whether you're planning a launch or figuring out where to start, we're here to discuss. We look forward to hearing from you.