Mirago leads core brand and marketing strategy for The Wolf Among Us 2, the long-awaited continuation of Telltale's acclaimed neon-noir series. Our remit covers the foundational work the entire campaign is built on: positioning, key messaging, tone, and the master creative brief that governs every asset and beat. We coordinate go-to-market planning across the publisher, press and creator agencies, and the Warner Bros. and DC licensor pipeline, building a multi-year reveal strategy that carries the title from announcement through launch. Following a strong showing at Summer Game Fest 2026, the campaign is actively scaling toward release.