Mirago leads Join Us' full go-to-market strategy, and drove 300K wishlists upon the game's announcement. We manage ongoing social content and multi-platform store page management. We built and optimized the Steam page for Join Us, achieving a conversion rate of over 27%, far above industry benchmarks. We ran multiple paid ad campaigns with a highly efficient cost-per-wishlist of $1.40, each timed around key reveal moments to maximize discoverability. The combined effort created a significant algorithmic boost on Steam.