Mirago partnered with Telltale Games to lead brand and marketing strategy across the Wolf Among Us franchise, beginning with the remaster of one of the most acclaimed narrative adventures ever made. We own positioning and messaging for the title, coordinating a go-to-market effort that spans multiple platforms, a global publishing partner, and a licensor approval pipeline with Warner Bros. and DC. Our work covers campaign strategy, event marketing, press and creator activation, and store presence, working alongside Telltale's development team, PM Studios, and specialist agencies to bring Fabletown back to a new generation of players.